"Luck is where preparation meets opportunity."
When you learn how to market yourself, you create your own luck. Sitting at home hoping someone will call you for your services is a risky move and 99 times out of 100 the phone won't ring. You have to get your name out there. Meet people. Let them know what you are offering.
Step one is to research. A great way to begin the marketing process is to see how other artists in your area are getting their name out there. Are they advertising? Are they attending events? From there you can incorporate those successful methods and combine them with new and innovative ways that work for you and what you hope to accomplish.
Beauty and make-up trade shows are a great way to scope out the competition and see what's happening in the industry as well as market yourself and network with others in the industry.
Opportunities can range from not only Beauty shows but Bridal and Cosplay shows as well. Cosplay is a whole new area that make-up artists are really starting to become a part of. Getting your foot in the door of a new trend like Cosplay can put you at the top of the list for several clients. These shows are ever changing and can be found in virtually every city.
But Bridal Expos and Cosplay shows are only one avenue. There are endless opportunities to get your name out there and start networking with fellow artists, producers, performers, designers, and more at the trade shows and expos happening all over the country
Here is a little sampling of what's happening here in Central Florida:
APRIL
- 11th Metro West Golf Club, Metro West Bridal Showcase
- 13th -15th Daytona Beach Resort, Florida Steampunk Expo East
- 13th -15th Doubletree Hotel Tampa, Khatotic Kon Anime and Sci-Fi
- 13th-22nd Enzian Theater Maitland, Florida Film Festival
- 15th Rosen Center Hotel Orlando, 2012 Bridal Show Spectacular $7 adv. $10 at door
- 24th-26th Urban Flats Downtown Orlando, Orlando Fashion Week
- 27th-29th Swan Hotel Lakeland, Pariah Con Anime and sci-fi
- 29th Coco Civic Center Coco Beach, Coco’s 7th Annual Bridal Show Free
MAY
- 6th Estates at St. John’s Lakes Oakland, Bridal Showcase at Estates at St. John’s Lakes $3
- 16th-18th Loch Haven Park, Orlando International Fringe Theater Festival
- 25-28th Miami Airport Hotel and Expo Center, Florida SuperCon
JUNE
- 2-4th Orange County Convention Center, Premier Orlando Beauty Show
- 17-19th Orange County Convention Center, Mega Con (comic, sci-fi, anime) $25/1day $60/3days
- 19th Winter Park, Winter Park Bridal Stroll $15 adv.
- 24th Space Coast Convention Center, Brevard’s Best Summer Bridal Show $7 adv. $10 at door
JULY
- 1st Orlando Hilton, Perfect Wedding Guide Wedding Show
- 15th The Coliseum Downtown St. Pete, Tampa Bay Bridal Show
- 14-18th Raleigh Hotel Miami, Mercedes Benz Fashion Week Miami
AUGUST
- 3rd-5th Wyndham Orlando, Anime Festival Orlando 13
- 12th Fairwinds Alumni Center, 3rd Annual Un-Veiled Bridal Expo $5
- 19th Hilton Daytona Beach Ocean, 10th Annual Summer Bridal Show $8 adv. $10 at door
- 23rd-26th Orange County Convention Center, Star Wars Celebration VI